On 11 June 2021 took place the Doctoral Workshop called “BRANDING AND TRAINING TALENTED RESEARCHERS FOR NEW ENTREPRENEURIAL AND DIGITAL SOCIETY” organized by the Bucharest University of Economic Studies in partnership with EM Strasbourg Business School.

Workshop Chairs:

Sebastien POINT – professor at EM Strasbourg Business School, Université de Strasbourg (France); Head of  the research center “HuManiS”

Alina Mihaela DIMA – Professor at the Bucharest University of Economic Studies, Faculty of Business Administration in foreign languages and Vice-Rector with Research, Development, and Innovation

Carmen PĂUNESCU – Professor of Entrepreneurship at the UNESCO Department for Business Administration, Bucharest University of Economic Studies (ASE), Romania

The workshop aimed to train a new generation of creative, entrepreneurial and innovative early-stage researchers, able to face current and future challenges in organizations. It also aimed to convert knowledge and ideas into products and services for economic and social benefit.

This event developed research opportunities for both the doctoral students of Bucharest University of Economic Studies and EM Strasbourg Business School, extending the traditional academic research training setting, incorporating elements of digitalization and equipping researchers with the right combination of research-related and transferable competences. It provideed enhanced career perspectives in both the academic and non-academic sectors through international, interdisciplinary and intersectoral mobility combined with an innovation-oriented mind-set.

The main topics covered by the workshop are related (but not limited) to:

  • The role of entrepreneurship education in the context of sustainable development challenges
  • Methods for stimulating the national entrepreneurship within the digitalization process of European economy post – 2020 and industrial revolution Industry 4.0
  • Talent management and Leadership: post-crisis scenarios
  • The role of business incubators supporting small cities/rural business for sustainable community development
  • Business modelling in the digital era and the new economic context (determined by the SARS-CoV-2 pandemic)
  • Explore organization knowledge to concept sustainable strategies: a methodology for action-research employing system thinking and bio-economic concepts
  • The introduction of management control and management in hospitals in African countries; Reflections from the case of Djibouti.
  • The influence of managerial discourse on the legal qualification of suffering at work
  • Inter-organizational transferability of an innovative process in the health sector.
  • Understanding the impact of national culture on the relationship between expatriate managers and local employees: The case of foreign companies in Vietnam
  • Creative strategies and reconfiguration of a mature field: the case of French haute cuisine chefs
  • The effects of the appropriation of BusinessBIntelligence & Analytics (BI&A) systems on the role of the management controller.